Data work succeeds or fails on trust. Trust comes from clarity, care, and consistency.

Non-Negotiables For School Leaders

• Use only what you need.

• Protect privacy as standard practice.

• Separate improvement from punishment.

• Be transparent about purpose and process.

What To Say To Staff

Use this message structure:

1. Purpose: “We are using this to improve learning.”

2. Process: “Here is how we collect and review it.”

3. Protection: “Here is how we keep it safe and fair.”

4. Partnership: “Here is how we will interpret it together.”

Quick Check

If a parent asked, “Why are you collecting this?”, could you answer in one sentence?